Understanding is at the heart of every successful business.

Thoroughly understanding the people interacting with your brand is the foundation for every component of a successful business; design and experience, marketing strategy, hiring, product strategy, sales, everything. Whether you need to figure out who to market to, why people are behaving (or not) a certain way, or how to encourage them to behave differently, Stockwell Strategy can help.


Research Services

Stockwell Strategy provides a wide range of user experience research and strategy services. The most common projects include:

Understand Users & Needs

Surveys, interviews, usability tests, support and feedback reviews, focus groups, persona development, scenario delineation

Evaluate

Usability tests, expert/heuristic audits, competitive reviews, content audits, journal/diary studies, contextual inquiries, interviews, focus groups, beta tests, a/b and multivariate tests, card sorts, tree tests, analytics reviews, heat mapping, desirability studies, click and 5-second impression tests

Ideate Solutions

Sketches, wireframes, user journeys, workflows, experience maps, participatory design workshops


Training SERVICES

Stockwell Strategy's president, Amanda, is an experienced teacher and mentor. She has taught numerous workshops, customizing training per organization, and teaches UX research and Strategy on the LinkedIn Learning Platform. Amanda and team can provide customized training in two major areas.

UX Research and Strategy

Need to get your team up to speed on running their own usability tests or learning the basics of interviewing? Stockwell Strategy is happy to provide customized workshops or ongoing mentorship programs to your team. Reach out to discuss further! 

UX Career Development

Whether you're just starting out or looking to find your next challenge in a long career, Amanda's dabbling in the many versions of a UX career and experience on the recruitment and hiring side offers great insight. 


Speaking and event serviceS

Amanda has been involved in more than 40 UX events across the world, speaking regularly and lending a hand in organization. If you're looking for an experienced speaker or event facilitator, please reach out


SELECTED CLIENTS

AVID, LingoKids, Ripple, Masonite, Twilio, FedEx, Wellmark Blue Cross Blue Shield, Workfront, Brightwell Payments, Fidelity, Staples, Adidas, CompuCom, RDU Airports, Cox Automotive, Procter & Gamble, Cox Health, FAST software, and Gulfstream have all been happy partners of Stockwell Strategy.

Please reach out to hear more about specific projects and to see sample work. 


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Events

Amanda has been involved in more than 40 UX events across the world, speaking regularly and lending a hand in organization. If you're looking for an experienced speaker or event facilitator, please reach out! 

Past Events

American Marketing Association | July 10, 2024 | UX Best Practices for Email Marketing

LinkedIn Live | January 25, 2024 | 2024 UX Freelancing Discussion

LinkedIn Live | January 2024 | UX, AI, BA, oh my!

LinkedIn Live | December 2023 | 2023 UX Trends Recap

Making the Shift | October 2023 | From Good to Great: Level up your Research

American Marketing Association | September 2023 | UX Principles for Email Marketing

UX Research and Strategy Group | September 2021 | UX Research in an Agile World

UX Salon | May 2021 | Practical UX Research Workshop

UX Salon | April 2021 | Garbage Participants, Garbage Results

Product Management Today | February 2021 | All Method, No Madness

NH UXPA | September 2020 | Fitting UX research into an Agile World

Agile TO | 29 July 2020 | Tips to incorporate UX Research into an Agile Environment

PopInsight | 13 January 2020 | Adjusting UX Research for an Agile Environment

Deliver | 16 October 2019 | Research is not just for the UX team

IleX 2019 | 23-25 April 2019 | Improving Research by Doing Research

The Quirk’s Event | April 2019 | Improving Research By Doing Research: Learning from Market Research Participants

The Quirk’s Event | March 2019 | Improving Research By Doing Research: Learning from Market Research Participants

UX Y'all | 9 November 2018 | Build Measure Learn is Broken

All Things Open | 21-23 October 2018 | Adjusting UX Research to fit Agile practices

Agile RTP | 7 August 2018 | Adjusting UX Research to an Agile World

Agile on the Beach | 12-13 July 2018 | Adjusting UX Research to an Agile World

UX Burlington | 15 June 2018 | Getting the Right Research Participants

UXPA Boston | 10 May 2018 | Getting the Right Research Participants

UX+DEV SUMMIT | 7 May 2018 | Getting Started with Lean Experimentation

High Five Conference | 26-28 February 2018 | Incorporating UX Research to Uncover Opportunities

UX New Zealand | 11-13 October 2017 | Getting the Right Research Participants and Lean Startup Principles workshop

ExploreUX | 26 September 2017 | Agile UX Research

Hopscotch Design Festival | 7-8 September 2017 | Trends in Design Jobs

UXPA | 5-8 June 2017 | The Basics of Consulting, Freelancing, and Moonlighting

ACE! | 11-12 May 2017 | Build Measure Learn is Broken

UXDC | 15 April 2017 | Build Measure Learn is Broken

Canux | 11-13 November 2016 |"Confessions of an Ex Unicorn"

edUI | 24-26 October 2016 |"Confessions of an Ex Unicorn"

TalkUX | 30 September 2016 | ExposeUX panel

Forge Conference | 26 September 2016 | "Build Measure Learn is Broken"

Agile2016 | 25-29 July 2016 | "Build Measure Learn is Not Enough"

UXPA | 1-3 June 2016 | "Using UX Skills to Craft You Career"

IA Summit |4-8 May 2016 |"Confessions of an Ex Unicorn"

Worldwide Qualitative Research Conference | 13-15 April 2016 | The Tear that Changed A Thousand Launches

Interaction South America | 18-21 November 2015 | "Confessions of an Ex Unicorn"

Grace Hopper Celebration of Women in Computing | 16 October 2015 | Crafting a Career in User Experience

UX Australia | 25-28 August 2015 | Never Trust a Skinny Chef: Using UX skills to shape your career

UX Scotland | 11-12 June 2015 | "Confessions of an Ex Unicorn"

See all.


publications

Amanda frequently shares her knowledge of UX research best practices, integrating UX research into Lean and Agile environments, leadership, and more. 

Courses

UX Deep Dive: Remote Research, LinkedIn Learning

UX Deep Dive: Analyzing Research, LinkedIn Learning

UX Deep Dive: Mapping, LinkedIn Learning

UX Deep Dive: Usability Testing, LinkedIn Learning

UX Research: Going Guerrilla, LinkedIn Learning

Lean Experimentation, Lynda.com/LinkedIn Learning

UX Research for Agile Teams, Lynda.com/LinkedIn Learning

Recruiting and Screening UX Research Participants, Skillshare (use this link for 2 months free!)

UX Research Fundamentals, Lynda.com/LinkedInLearning

UX Research Methods: Interviews, Lynda.com/LinkedInLearning

UX Research Methods: Card Sorts, Lynda.com/LinkedInLearning

Articles

Working with Design Thinking, Lean, and Agile

Choosing the Right Research Method

When to go guerrilla with recruiting

Getting started with popular guerrilla UX research methods

Going guerrilla: How to fit UX into any timeframe

Is freelancing your next UX career move? 

The single best way to get freelance UX work

To pivot or persevere? Find out using Lean experiments

Incorporating Agile UX Research Part 3: Maintenance

Incorporating Agile UX Research Part 2: Logistics

Incorporating Agile UX Research Part 1: The Set Up

How to write screeners for better UX research

How to recruit users for UX research in an Agile Sprint

Adapting UX research for an Agile environment

Effective UX Leadership

The next big thing in User Experience

The tear that changed 1,000 launches

Build Measure Learn is Not Enough

'Til retirement do us part

Never Trust a Skinny Chef

7 UX lessons from teaching fitness classes

Confessions of an Ex Unicorn

User-centered design artifacts

Distinguishing yourself as a UX professional

See all.


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Amanda stockwell


Amanda Stockwell is an experienced user experience research and strategy consultant. She specializes in deeply understanding users and marrying that information with business objectives to drive product and experience strategy. She has worked across organization size and industry, and is especially experienced working with Agile and Lean research practices. Amanda has also focused much of her career on training and building teams, providing custom training and teaching on many platforms. She frequently writes and speaks about her UX research knowledge, helps organize local UX meetups, spoils her dog Bromer, and enjoys as much outside time as possible.


Stockwell Strategy worked for our team at Twilio to help us better understand our users’ personas, needs, habits, and pain points. Amanda’s incredibly organized, a joy to work with, and truly an expert in the field of User Experience Research. My team was pretty new to UX research, and I’m trained in software engineering rather than UX. Stockwell Strategy helped me understand what they were doing and why throughout the process, really listened to our needs, and helped us to find those pain points. I would be thrilled to call on them again, and you’d be wise to hire them for any of your UX needs!
— Kat King, Developer Educator at Twilio
We approached Amanda because of her stellar reputation in the user experience community. We’re a young startup and at the time we had few skills in this area. Amanda worked with us to design our user research strategy. She started us with the basics: ask the right question, recruit the right research candidates, keep the project in scope, keep bias out of the results. The process she helped us build is the backbone of our user research efforts today. Her reputation is well deserved. I hope to work with her again!
— Dylan Hughes, R&D Lead at Prefect.io
I have worked with Amanda Stockwell at both Fidelity Investments and iContact; followed her work for other companies; and heard her speak about the field of user experience. She is an enthusiastic UX practitioner. She has gone from working as an interaction designer in a startup, to serving as a UX researcher at Staples, to heading up a UX team and recruiting for various UX positions at 352 Inc., a web development agency. Within the field of user experience, researching users and uncovering their motivations and why they behave the way they do is her greatest strength. She can conduct focus groups at the beginning of design projects to explore product ideas; usability tests throughout the design cycle to evaluate how well the designs work for participants; and surveys to obtain quantitative data about who users are and what they want from a given product. If you give her a design problem - or a question about your product’s users - she’ll know the best way to tackle it. She’s a usability pro.
— Cindy McCracken, UX Research Consultant