Amanda stockwell
Amanda Stockwell is an experienced user experience research and strategy consultant. She specializes in deeply understanding users and marrying that information with business objectives to drive product and experience strategy. She has worked across organization size and industry, and is especially experienced working with Agile and Lean research practices. Amanda has also focused much of her career on training and building teams, providing custom training and teaching on many platforms. She frequently writes and speaks about her UX research knowledge, helps organize local UX meetups, spoils her dog Bromer, and enjoys as much outside time as possible.
“Stockwell Strategy worked for our team at Twilio to help us better understand our users’ personas, needs, habits, and pain points. Amanda’s incredibly organized, a joy to work with, and truly an expert in the field of User Experience Research. My team was pretty new to UX research, and I’m trained in software engineering rather than UX. Stockwell Strategy helped me understand what they were doing and why throughout the process, really listened to our needs, and helped us to find those pain points. I would be thrilled to call on them again, and you’d be wise to hire them for any of your UX needs!”
“We approached Amanda because of her stellar reputation in the user experience community. We’re a young startup and at the time we had few skills in this area. Amanda worked with us to design our user research strategy. She started us with the basics: ask the right question, recruit the right research candidates, keep the project in scope, keep bias out of the results. The process she helped us build is the backbone of our user research efforts today. Her reputation is well deserved. I hope to work with her again!”
“I have worked with Amanda Stockwell at both Fidelity Investments and iContact; followed her work for other companies; and heard her speak about the field of user experience. She is an enthusiastic UX practitioner. She has gone from working as an interaction designer in a startup, to serving as a UX researcher at Staples, to heading up a UX team and recruiting for various UX positions at 352 Inc., a web development agency. Within the field of user experience, researching users and uncovering their motivations and why they behave the way they do is her greatest strength. She can conduct focus groups at the beginning of design projects to explore product ideas; usability tests throughout the design cycle to evaluate how well the designs work for participants; and surveys to obtain quantitative data about who users are and what they want from a given product. If you give her a design problem - or a question about your product’s users - she’ll know the best way to tackle it. She’s a usability pro.”